A portrayal of the Pine Ridge Reservation by a YouTube personality with more than 2,000,000 subscribers is drawing criticism for focusing on stereotypes of poverty and substance abuse. Tommy McGee, who goes by the name “Tommy G”, makes a name for himself producing what he calls “documentaries” that depict extremes of American life. His video of the Oglala Lakota reservation, called “The poorest place in America”, has more than 3,000,000 views. He paints a picture primarily of meth and alcohol addiction, unemployment, squalor, and crime. Pine Ridge residents, including one Native youth organization, say the video crosses the line into “poverty porn.” We’ll explore current approaches for responsible media representation of Native people.