After reaching out to tribal leaders and citizens, the museum on the home of the Eastern Band of Cherokee Indians in North Carolina re-launched with a new name and purpose. It’s a major makeover that officials with the Museum of the Cherokee People say now pulls together aspects of all three federally recognized Cherokee tribes. It’s one of several Native organizations and businesses that recently saw a need to refresh their image to better reflect their changing goals and purpose. We’ll talk with museum officials as well as branding experts about taking on a change in direction.